Throughout the last few decades, many industries have fallen by the wayside due to the rapid advancement in technology. Video rental stores, fax machines, photofinishing, and traditional book stores have all suffered massively because of technology improvements and for a while, it looked like printing might go that way too. However, printing has remained relatively stable because many companies still recognise the value they provide from professional services to the advertising opportunities and everything in between. If you are wondering how printing could help your company, here's a few ideas.
Professional Needs
Much of the professional world still requires a certain amount of physical paper to conduct everyday business. In the corporate world many reports, analysis, findings, research papers and more still have to be physically printed to provide to either management or shareholders. Printing is also very helpful for presentations where a more refined look is required or when your audience requires a copy of what you are discussing. In addition to that, many companies still use printing to send out mail to clients customers because it is often more reliably opened than emails which can be marked as spam. While you may not use much paper at home in the corporate world it is still a common medium.
Event Planning
If you have an event coming up that you are trying to spread the word about then printing services can be a lifesaver. Brochure printing is a common and popular way to get across all the important points of your events in a convenient, easy to digest fashion. This can be a great form of passive advertising, once you have set some brochures up in a shop or building you don't have to continue to actively hand them out to people they will just take them. Physically having a brochure can be much more of a reminder than any notification on social media, especially for older people who are less likely to use devices to plan for events.
Higher Education
In most academic circles traditional printed works are far more common than their digital counterparts. Although the move to online and PDF's is occurring printing remains king in universities, colleges and TAFE's. Many journals come in print and lots of your textbooks will only be available in printmaking it impossible to stay on your computer for the whole of your course. In addition to that if you intend on undertaking a thesis then be prepared to print out thousands upon thousands of pages of your research. Academic institutions have always had an affinity with print and it will continue for a little while yet.
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