In today's digital age, many business owners might overlook the power of direct mailers. However, with the right design, your company's direct mail campaigns can still capture attention and drive results. Here are some essential design tips to ensure your next campaign stands out.
Focus on a Clear Message
The first step in designing an effective direct mailer is to pinpoint your core message. Whether you aim to promote a new product, announce a sale or simply build brand awareness, clarity is paramount.
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